Have you ever signed on the dotted line after witnessing a content presentation that marries strategy and creativity, only to be disappointed by the execution? You are not alone. Most business owners and marketers end up realising the gaps in their content partner’s capabilities only when the content assets start rolling in.
This is because they end up overlooking an obvious need – content creators must be good at their craft + be great at understanding and engaging your audience.
Here are the top reasons clients prefer to work with Studio Ruma owing to audience expertise:
- Big on Research and Credible Storytelling
Our strong media and journalism background ensures we always base your content in facts that come from serious sources and are relevant to the story at hand. Unlike typical content outsourcing environments, I spend time making sense of secondary information before including it in your content asset. This ensures every content piece you get from me is valuable to everyone in your audience, including subject matter experts and well-informed decision-makers.
- Tremendous Audience Empathy
It is one thing to keep the persona alive when building a targeted content asset; but it is yet another to speak their language and resonate with their challenges in the first 30 seconds. Right from the content planning stage, I make sure your readers feel heard, understood, and supported. Such audience empathy, when achieved consistently, goes a long way in building trust – a key CX factor as customers seek human-like connection in an increasingly digital commerce environment.
- Engaging Story Arches
Your customers are too distracted to consume your content unless… it piques their curiosity. A strategically built story arch, with its peaks and gorges, is a potent tool that often, young, less experience content creators, miss out when faced with tight deadlines. However, when clients work with me, such story arches define the framework, ensuring your content consumers stick until the end.
Want to know more about how I weave audience empathy into my content?