Busy Marketer’s 101

I don’t know any marketer or business owner who invests in a digital campaign or asset without setting goals. But when it comes to content, the goals often seem to be… search engine results… lead gen… social media engagement… or what is every agency executive’s most vague nightmare… community building. But what no one who […]

Have you ever signed on the dotted line after witnessing a content presentation that marries strategy and creativity, only to be disappointed by the execution? You are not alone. Most business owners and marketers end up realising the gaps in their content partner’s capabilities only when the content assets start rolling in. This is because