shaping cx
product discovery
When you lose a lead at the discovery stage, it is unlikely that you will ever win them back. Your competitor has already got them hooked with content that nudges them to convert. What’s worse?
You are spending on PPC campaigns that clients view as “annoying ads”.
I work with clients to build content that clients connect with at the subconscious level, even before they begin a relevant keyword search. This ensures you shape lead intent all the way for maximum results.
lead engagement
Waiting to engage your leads after they clear your SQL filters is already late. As customer paths become non-linear, content assets that further your customer experience are key – engage and convert every customer at their own pace.
Top marketers collaborate with me to build content assets that minimise bounce rates and maximise lead engagement. Transform every customer touchpoint with the right lead engagement content.
self-serve buying
Your customer wants to spend more time making decisions on their phone and less-to-zero time with your sales rep. As you invest in digital guided selling tools to “sell” to the self-serve buyer, you need content that triggers trust, confidence, and action.
I build content assets for clients that combat indecision and melt top conversion barriers at both, individual and buying committee levels.
community and advocacy
Acquiring a new customer may be expensive but retaining an old one is tough; digital-first clients switch vendors in a blink. You need to invest in content that fuels a sense of belonging. No hard-selling. Just consistent storytelling that tugs at the heart.
Marketers and value-conscious business leaders appreciate the mid-term RoI that my content unlocks.